Yahoo BIMI requirements (overview)
Yahoo-family inboxes can display BIMI logos when authentication is strong and the BIMI record + SVG are valid. If the logo isn’t showing, focus on DMARC enforcement, alignment, and a clean SVG Tiny 1.2 logo.
Start here: DMARC must be enforced (p=quarantine or p=reject). Then validate the SVG
and publish default._bimi.
Quick check: Verify DMARC • Check SPF/DKIM
Checklist
- DMARC: enforced policy (
p=quarantineorp=reject). - Alignment: SPF and/or DKIM should align with the From domain.
- BIMI record:
default._bimiTXT exists and points to your hosted SVG (and optional VMC). - SVG: SVG Tiny 1.2 compatible, square framing, vector-only.
Common gotchas
- Third-party senders: misalignment is common when using multiple ESPs.
- SVG has a hidden bitmap: embedded raster images inside the SVG.
- Time: provider cache/processing can delay changes.
Next: validate your logo against BIMI SVG requirements and review BIMI DNS record examples.