VerifyBIMI

Back to the converter /

Gmail BIMI requirements (overview)

If your BIMI logo isn’t showing in Gmail, the issue is usually one of: DMARC enforcement, alignment, or a non-compliant SVG.

Start here: confirm your DMARC policy is enforced (p=quarantine or p=reject), then validate your SVG against SVG Tiny 1.2 constraints.

Quick check: Verify DMARC • Check SPF/DKIM

Checklist

DMARC: enforced policy (p=quarantine or p=reject).
Alignment: SPF and/or DKIM should align with the From domain.
Passing auth: SPF and DKIM should pass consistently for legitimate traffic.
BIMI record: default._bimi TXT exists and points to your hosted SVG (and optional VMC).
SVG: compatible with SVG Tiny 1.2, square framing, no embedded raster images.

Common reasons logos don’t appear

DMARC is monitor-only: p=none.
Misalignment: mail is sent via a subdomain or third party without alignment.
SVG contains an embedded PNG/JPG: <image> element or base64 payload.
Propagation/time: it can take time for providers to pick up changes.

Next: validate the logo against BIMI SVG requirements and review BIMI DNS record examples.